| ◆国内和書 ページTOPへ |
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エモ−ショナル・プログラム 市場分析・ブランド開発のための感性マ−ケティング |
| 坂井直樹ウォ−タ−スタジオ ／エクシ−ド・プレス (ビ−・エヌ・エヌ ) | |
| 2000/03出版 １３１ｐ 19cmX26cm NDC:675 \3,500 |
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パワ−・ブランドの本質 企業とステ−クホルダ−を結合させる「第五の経営資源 (新版 ) |
| 片平秀貴／ダイヤモンド社 | |
| 1999/07出版 ３３７ｐ 20cm NDC:675 \2,400 |
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3
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Ｐ＆Ｇのブランド戦略 ス−パ−カンパニ−に見る９９の成功法則 |
| チャ−ルズ・Ｌ．デッカ−市橋和彦 ／ダイヤモンド社 | |
| 1999/05出版 ２３８ｐ 20cm NDC:576 \2,000 |
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4
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２００１年ブランドの明日が見える |
| 森行生／ジャパン・ミックス | |
| 1998/12出版 ２７１ｐ 20cm NDC:675.3 \1,900 |
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5
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「エスセティクス」のマ−ケティング戦略 (トッパンのビジネス経営書シリ−ズ ) “感覚的経験”によるブランド・アイデンティティの戦 |
| バ−ンド・シュミットアレックス・シモンソン ／プレンティスホ−ル出版 (トッパン ) | |
| 1998/11出版 ４６２ｐ 20cm NDC:675 \2,800 |
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6
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ブランドと日本人 被服におけるマ−ケティングと消費者行動 |
| 井手幸恵／白桃書房 | |
| 1998/10出版 １７６ｐ 22cm NDC:589.2 \2,300 |
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7
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〈実践〉ブランド・マネジメント戦略 新たな価値創造への視点と方法論 |
| 平林千春／実務教育出版 | |
| 1998/10出版 ２９４ｐ 22cm NDC:675 \2,400 |
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8
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あなたの知らないヒットブランド本当の話 な−んだ！４７話 |
| ジャック・ミンゴ大川修二 ／東急エ−ジェンシ− | |
| 1998/08出版 ３８８ｐ 19cm NDC:675.3 \1,700 |
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9
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化粧品のブランド史 (中公新書 ) 文明開化からグロ−バルマ−ケティングへ |
| 水尾順一／中央公論新社 | |
| 1998/04出版 ２８９ｐ 18cm NDC:576.7 \860 |
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10
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ブランド価値創造のマ−ケティング 顧客と従業員のロイヤルティを向上させる |
| ダイヤモンド・ハ−バ−ド・ビジネス編集部／ダイヤモンド社 | |
| 1998/04出版 ２３５ｐ 22cm NDC:675 \1,600 |
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パワ−・ブランドの本質 企業とステ−クホルダ−を結合させる「第五の経営資源 |
| 片平秀貴／ダイヤモンド社 | |
| 1998/01出版 ３７８ｐ 20cm NDC:675 \2,400 |
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12
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ＰＢ（プライベ−ト・ブランド）商品開発戦略 差別化と利益確保のための |
| 波形克彦／ビジネス社 | |
| 1997/12出版 ２２８ｐ 19cm NDC:675.3 \1,600 |
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ニュ−ポジショニングの法則 勝つブランド負けるブランド |
| ジャック・トラウト新井喜美夫 ／東急エ−ジェンシ− | |
| 1997/11出版 ２６８ｐ 20cm NDC:675 \1,600 |
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14
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ブランド優位の戦略 顧客を創造するＢＩの開発と実践 |
| デ−ヴィド・Ａ．ア−カ−陶山計介 ／ダイヤモンド社 | |
| 1997/07出版 ４８９ｐ 20cm NDC:675 \4,400 |
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15
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最新ブランド・マネジメント体系 理論から広告戦略まで |
| 青木幸弘／日経広告研究所 (日本経済新聞社 ) | |
| 1997/05出版 ４７３ｐ 22cm NDC:675 \3,200 |
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ブランド・パワ− 最強の国際商標 |
| ポ−ル・ストバ−ト岡田依里 ／日本経済評論社 | |
| 1996/10出版 ３５４ｐ 20cm NDC:507.26 \2,800 |
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創造的模倣戦略 先発ブランドを超えた後発者たち |
| スティ−ヴン・Ｐ．シュナ−ス恩蔵直人 ／有斐閣 | |
| 1996/09出版 ３９１ｐ 20cm NDC:675.3 \2,900 |
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いまＰＢ（プライベ−ト・ブランド）小売業が確実に伸びている 「価格創造」で「儲かる商品」のつくり方 |
| 店舗システム協会／かんき出版 | |
| 1996/06出版 ２３６ｐ 19cm NDC:673.7 \1,456 |
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戦略的ブランド管理の展開 |
| 青木幸弘／中央経済社 | |
| 1996/04出版 ２４６ｐ 21cm NDC:675 \3,883 |
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20
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ブランド・マ−ケティング 価値競争時代のｎｏ．１戦略 |
| 鳥居直隆／ダイヤモンド社 | |
| 1996/03出版 ２４１ｐ 22cm NDC:675 \2,400 |
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プライベ−ト・ブランド (流通は変わる／シリ−ズ ) ＮＢとＰＢの競争戦略 |
| 根本重之／中央経済社 | |
| 1995/10出版 １８５ｐ 19cm NDC:675.3 \1,650 |
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世界のランジェリ− (Ｅｉｃｈｉ ｍｏｏｋ ) 一流ブランド＆ショップガイド ’９６年度版 |
| ／英知出版 | |
| 1995/11出版 ２０７ｐ 30cm NDC:673.7 \1,553 |
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成功するブランド・マ−ケティング 強いブランドの作り方、育て方 |
| 星野匡川上育子 ／日本経済新聞社 | |
| 1995/08出版 ２４６ｐ 19cm NDC:675 \1,456 |
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24
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競争優位のブランド戦略 (Ｓｔｒａｔｅｇｙ ＆ ｍａｎａｇｅｍｅｎｔ ) 多次元化する成長力の源泉 |
| 恩蔵直人／日本経済新聞社 | |
| 1995/08出版 ２７８ｐ 20cm NDC:675 \2,136 |
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25
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価格破壊時代のＰＢ（プライベ−ト・ブランド）戦略 「低価格・高品質」の秘密を探る |
| 野口智雄／日本経済新聞社 | |
| 1995/04出版 ２１４ｐ 19cm NDC:675.3 \1,359 |
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ブランド・エクイティ戦略 競争優位をつくりだす名前、シンボル、スロ−ガン |
| デ−ヴィド・Ａ．ア−カ−陶山計介 ／ダイヤモンド社 | |
| 1994/01出版 ４０４ｐ 20cm NDC:675 \3,800 |
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27
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ブランド戦略の実際 (日経文庫 ) |
| 小川孔輔／日本経済新聞社 | |
| 1994/01出版 １６９ｐ 18cm NDC:675 \830 |
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28
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パリ発資生堂グロ−バル・ブランドへの挑戦 |
| 小宮和行／実業之日本社 | |
| 1993/12出版 ２６６ｐ 20cm NDC:576.7 \1,650 |
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29
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最新一目でわかる商品・ブランド地図 |
| 吉本俊二／日本実業出版社 | |
| 1993/11出版 ２１３ｐ 21cm NDC:675.1 \1,553 |
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30
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ブランド価値評価の実務 経営戦略としてのブランド管理と運用 |
| テレンス・オリバ−福家茂夫 ／ダイヤモンド社 | |
| 1993/02出版 １９９ｐ 20cm NDC:675 \2,330 |
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チェリ−ブロッサム物語 ３ |
| 工藤純子樹崎真美 ／青心社 | |
| 1993/02出版 １８３ｐ 21cm NDC:589.2 \1,262 |
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32
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一目でわかる商品・ブランド地図 日本の業界と市場争いを商品から読む |
| 吉本俊二／日本実業出版社 | |
| 1992/05出版 １６９ｐ 22cmX16cm NDC:675.1 \1,553 |
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33
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あなたの会社のブランド商品づくり入門 メ−カ−からサ−ビス業まで応用できる |
| 油谷遵／中経出版 | |
| 1991/11出版 １８２ｐ 22cmX15cm NDC:675.3 \1,456 |
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34
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「マイルドセブン」物語 日本人の心をとらえた「ス−パ−ブランド」戦略 |
| 倉石俊／ダイヤモンド社 | |
| 1990/12出版 ２０２ｐ 20cmX14cm NDC:589.8 \1,456 |
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35
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ヨ−ロッパブランドビジネス 差別化の商品発想から何を学ぶか |
| 中田重光／ダイヤモンド社 | |
| 1989/10出版 １８９ｐ 20cmX14cm NDC:675.3 \1,456 |
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36
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世界の一流品ブランドうんちく事典 (ミュ−ブックス ) |
| 毎日新聞社／毎日新聞社 | |
| 1988/11出版 ２３９ｐ 18cmX12cm NDC:675.1 \680 |
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37
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アパレル産業ＤＣブランド新時代 成功商法の源流を読む |
| 椎塚武／ビジネス社 | |
| 1987/06出版 １９７ｐ 19cmX13cm NDC:589.2 \1,204 |
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38
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ブランド・イメ−ジ戦略 競合ブランドとどう差別化を図るか |
| 中江剛毅／日本能率協会マネジメントセンタ− | |
| 1987/06出版 ２５３ｐ 22cm NDC:675 \3,200 |
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ブランド・ロイヤルティ・マネジメント |
| 和田充夫／同文館出版 | |
| 1984/12出版 ２５２ｐ 20cm NDC:675 \1,800 |
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40
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日本のファッション産業 取引構造とブランド戦略 |
| 小山田道弥／ダイヤモンド社 | |
| 1984/09出版 ２２４ｐ 19cm NDC:589.2 \1,400 |
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41
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流通業のブランド戦略 (日経流通ブックス ) 新しいマ−ケティング |
| 流通問題研究協会／日本経済新聞社 | |
| 1979/01出版 ２２１ｐ 19cm NDC:675 \980 |
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42
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キッコ−マン (ザ・会社シリ−ズ ) 味のワ−ルドブランド |
| 福岡俊比古／朝日ソノラマ | |
| 1980/09出版 １８７ｐ 18cm NDC:588.09 \580 |
| ◆ファッション・ブランド ページTOPへ |
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Ａｕｔｏ ｆａｓｈｉｏｎ ｉｍｐ．ａｎｄ ｐｌｕｓ (Ｃａｒｔｏｐ ｍｏｏｋ ブランド別外車ドレスアップ完璧ガイド ) ３ |
| マガジンメ−カ−ズ／マガジンメ−カ−ズ (交通タイムス社 ) | |
| 1999/08出版 ２６７ｐ 30cm NDC:537.92 \1,905 |
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Ａｕｔｏ ｆａｓｈｉｏｎ ｉｍｐ．ａｎｄ ｐｌｕｓ (Ｇｏｌｄ ｍｏｏｋ ブランド別・最新外車ドレスアップパ−ツ特集９８／９９ ) ２ |
| マガジンメ−カ−ズ／マガジンメ−カ−ズ (交通タイムス社 ) | |
| 1998/08出版 ２３６ｐ 30cm NDC:537.92 \1,714 |
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イギリス・ブランド (Ｍｅｎ’ｓ ｃｌｕｂ ｂｏｏｋｓ ) ファッション・ブランド・ブック |
| 婦人画報社／アシェット婦人画報社 | |
| 1990/12出版 １２４ｐ 21cmX15cm NDC:589.2 \1,068 |
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4
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イタリア・ブランド (Ｍｅｎ’ｓ ｃｌｕｂ ｂｏｏｋｓ ) ファッション・ブランド・ブック |
| 婦人画報社／アシェット婦人画報社 | |
| 1990/10出版 １２８ｐ 21cmX15cm NDC:589.2 \1,068 |
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5
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世界の特選品 (別冊家庭画報 ) ファッション・ブランド情報 ’９０ |
| ／世界文化社 | |
| \2,000 |
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6
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ジュエリ−図鑑 (ファッション・シリ−ズ ) Ｔｏｐ ｂｒａｎｄ ｂｏｏｋ |
| ／鎌倉書房 | |
| 1989/07出版 １２２ｐ 30cm \1,165 |
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7
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海外ファッションブランド総覧 〔１９８２年版〕 |
| ／アパレルファッション | |
| 1982/01出版 ２８４ｐ 26cm \3,000 |
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8
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海外ファッション・ブランド総覧 提携品と輸入品全調査 １９８０年版 |
| ／洋品界 | |
| 1980/04出版 ３０４ｐ 26cm \2,000 |
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9
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海外ファッション・ブランド総覧 提携品と輸入品全調査 |
| ／洋品界 | |
| 1978/09出版 ２６０ｐ 26cm \1,800 |
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10
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日本のファッション産業 取引構造とブランド戦略 |
| 小山田道弥／ダイヤモンド社 | |
| 1984/09出版 ２２４ｐ 19cm NDC:589.2 \1,400 |
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海外ファッションブランド総覧 〔１９８４年版〕 |
| ／アパレルファッション | |
| 1983/06出版 ３０１ｐ 26cm NDC:586.17 \3,800 |
| ◆海外洋書 ページTOPへ |
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1
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Brand Asset Management : Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)(TRD) |
| 1 Ed Edition Davis, Scott /Publisher:Jossey-Bass Pub | |
| Published 2000/06 US$ 34.95 (C ) |
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2
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11 Immutable Laws of Internet Branding(TRD) |
| Ries, Al /Ries, Laura /Publisher:Harperbusiness | |
| Published 2000/06 US$ 21.00 (A )★Stock Title |
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3
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What Makes Winning Brands Different : The Hidden Method Behind the World's Most Successful Brands(TRD) |
| Buchholz, Andreas /Wordemann, Wolfram /Publisher:John Wiley & Sons (Sd) | |
| Published 2000/05 US$ 34.95 (C ) |
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Companies and Their Brands : Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce(TRD) |
| 20th Edition /Publisher:Gale Group | |
| Published 2000/03 US$ 530.00 (D ) |
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5
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Future of Brands : Twenty-Five Visions(TRD) |
| Clifton, Rita (Edt) /Publisher:New York Univ Pr | |
| Published 2000/03 US$ 35.00 (C ) |
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6
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Co-Marketing Solution : Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling,(TRD) |
| Clark, Shawn /Publisher:Ntc Pub Group | |
| Published 2000/03 US$ 39.95 (A )★Stock Title |
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7
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Brand Leadership : Building Assets in the Information Society(TRD) |
| Aaker, David A. /Joachimsthaler, Erich /Publisher:Free Pr | |
| Published 2000/03 US$ 030.00 (A )★Stock Title |
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8
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Brand Yourself : How to Create an Identity for a Brilliant Career(PAP) |
| 1 Ed Edition Andrusia, David /Haskins, Rick /Publisher:Ballantine Books (P) | |
| Published 2000/01 US$ 14.00 (A )★Stock Title |
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9
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Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market(TRD) |
| Temporal, Paul /Publisher:John Wiley & Sons (T) | |
| Published 2000/01 US$ 29.95 (A )★Stock Title |
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10
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Brands and Their Companies : Consumer Products and Their Manufacturers (Brands and Their Companies, 20th Ed)(TRD) |
| 20th Edition Craft, Donna (Edt) /Publisher:Gale Group | |
| Published 1999/12 US$ 0805.00 (D ) |
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11
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Reinventing Ketchup : How Heinz Is Creating a New Global Brand(TRD) |
| Banta, Ken /Publisher:Viking Pr | |
| Published 1999/12 US$ 27.50 (B ) |
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12
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11 Steps to Brand Heaven : The Ultimate Guide to Buying an Advertising Campaign(TRD) |
| Weinreich, Leonard /Publisher:Kogan Page Ltd | |
| Published 1999/12 US$ 24.95 (B ) |
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13
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Brand Marketing Book : Creating, Managing, and Extending the Value of Your Brand (Ama)(TRD) |
| Marconi, Joe /Publisher:Ntc Business Books | |
| Published 1999/10 US$ 39.95 (A )★Stock Title |
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14
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Smart Things to Know About Brands & Branding(PAP) |
| Mariotti, John /Publisher:Capstone Ltd | |
| Published 1999/10 US$ 16.99 (A )★Stock Title |
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15
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Corporate Charisma : How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture(PAP) |
| Temporal, Paul /Alder, Harry /Publisher:Piatkus Books | |
| Published 1999/10 US$ 16.95 (B ) |
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16
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Creating Brand Loyalty : The Management of Power Positioning and Really Great Advertising(PAP) |
| Czerniawski, Richard /Maloney, Michael /Publisher:Amacom Book Division | |
| Published 1999/09 US$ 24.00 (B ) |
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17
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Become the Brand of Choice : How to Earn Millions Through Relationship Marketing(PAP) |
| Hartman, Jason /Publisher:Lifestyles Pr | |
| Published 1999/09 US$ 16.95 (B ) |
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18
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Brandmindset(TRD) |
| Knapp, Duane E. /Publisher:McGraw-Hill | |
| Published 1999/09 US$ 24.95 (A )★Stock Title |
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19
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Brand You 50 : Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing wor(TRD) |
| Peters, Tom /Peters, Tom /Publisher:Knopf | |
| Published 1999/09 US$ 15.95 (A )★Stock Title |
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20
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Shops & Boutiques 2000 : Designer Stores and Brand Imagery(TRD) |
| Stuchin, Marcie /Publisher:William Morrow & Co | |
| Published 1999/09 US$ 42.50 (B ) |
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21
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Value Creation and Branding in Television's Digital Age(TRD) |
| Todreas, Timothy M. /Publisher:Quorum Books | |
| Published 1999/08 US$ 59.95 (D ) |
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22
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Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)(PAP) |
| /Publisher:Harvard Business School Pr | |
| Published 1999/08 US$ 19.95 (A )★Stock Title |
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23
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Vault.Com Career Guide to Marketing and Brand Management (Vault Reports Career Guide To)(PAP) |
| Revised Edition Vault Report (Edt) /Publisher:Vault Reports Inc | |
| Published 1999/08 US$ 35.00 (A )★Stock Title |
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24
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Warp-Speed Branding : The Impact of Technology on Marketing (Adweek Books)(TRD) |
| Winkler, Agnieszka /Publisher:John Wiley & Sons (T) | |
| Published 1999/08 US$ 29.95 (A )★Stock Title |
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25
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands(TRD) |
| Schmitt, Bernd H. /Publisher:Free Pr | |
| Published 1999/08 US$ 26.00 (B ) |
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26
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Brands Consumers, Symbols, & Research : Sidney J. Levy on Marketing (1-Off Series)(PAP) |
| Levy, Sidney J. /Rook, Dennis W. (Edt) /Publisher:Altamira Pr | |
| Published 1999/08 US$ 39.95 (D ) |
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27
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Brands, Consumers, Symbols, & Research : Sidney J. Levy on Marketing (1-Off Series)(TRD) |
| Levy, Sidney J. /Rook, Dennis W. (Com) /Publisher:Altamira Pr | |
| Published 1999/08 US$ 84.00 (D ) |
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28
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Strategic Brand Communication Campaigns(TRD) |
| 5th Edition Schultz, Don E. /Barnes, Beth E. /Publisher:Ntc Business Books | |
| Published 1999/07 US$ 51.95 (A )★Stock Title |
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29
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Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century(PAP) |
| Aitchison, Jim /Publisher:Prentice Hall Direct (T) | |
| Published 1999/07 US$ 29.99 (A )★Stock Title |
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30
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How to Use Advertising to Build Stron Brands(PAP) |
| Jones, John Philip (Edt) /Publisher:Altamira Pr | |
| Published 1999/07 US$ 34.95 (D ) |
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31
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How to Use Advertising to Build Stron Brands(TRD) |
| Jones, John Philip (Edt) /Publisher:Altamira Pr | |
| Published 1999/07 US$ 76.00 (D ) |
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32
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Brand Spirit : How Cause Related Marketing Builds Brands(TRD) |
| Pringle, Hamish /Thompson, Marjorie /Publisher:John Wiley & Son Ltd (Import) | |
| Published 1999/06 US$ 34.95 (A )★Stock Title |
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33
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Companies and Their Brands : Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce (19th Ed)(TRD) |
| 19th Edition /Publisher:Gale Group | |
| Published 1999/05 US$ 530.00 (D ) |
|
34
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Brands and Their Companies : Consumer Products and Their Manufacturers : Supplement (Brands and Their Companies, 19th Ed)(TRD) |
| 19th Edition Craft, Donna (Edt) /Publisher:Gale Group | |
| Published 1999/05 US$ 0805.00 (D ) |
|
35
|
Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder (Business Way Series)(PAP) |
| Dearlove, Des /Publisher:Amacom Book Division | |
| Published 1999/05 US$ 14.95 (C )★Stock Title |
|
36
|
New Product and Brand Management : Marketing Engineering Applications(PAP) |
| Bk&Cd Rom Edition Lilien, Gary L. /Rangaswamy, Arvind /Publisher:Addison-Wesley Pub Co | |
| Published 1999/05 US$ 33.00 (D )★Stock Title |
|
37
|
Ultimate Book of Business Brands : Insights from the World's 50 Greatest Brands(PAP) |
| Dearlove, Des /Crainer, Stuart /Publisher:Capstone Ltd | |
| Published 1999/04 US$ 19.95 (A )★Stock Title |
|
38
|
Companies and Their Brands(TRD) |
| 18th Edition /Publisher:Gale Group | |
| Published 1999/03 US$ 515.00 (D ) |
|
39
|
Blow the Whistle on Your Competition! : How to Brand Position Your Company to Win in the Marketplace of the Mind(PAP) |
| Attig, Wendal D. /Publisher:Ampersand Pub | |
| Published 1999/03 US$ 24.95 (D ) |
|
40
|
Competitive Branding : Winning in the Market Place With Value-Added Brands(TRD) |
| Nilson, Torsten H. /Publisher:John Wiley & Sons (Sd) | |
| Published 1999/02 US$ 54.00 (C )★Stock Title |
|
41
|
Branding : The Power of Marketing(TRD) |
| Hearst Books International Staff (Edt) /Publisher:Hearst Books | |
| Published 1999/02 US$ 35.00 (B ) |
|
42
|
Reality of Global Brands : Cases and Strategies for Successful Management of International Brands (McGraw-Hill Marketing for Professionals Series)(TRD) |
| Hankinson, Graham /Cowking, Philippa /Publisher:McGraw-Hill | |
| Published 1998/12 Not Avail (B ) |
|
43
|
Making the Most of Your Corporate Brand (Management Briefings Series)(PAP) |
| Ind, Nicholas /Publisher:Financal Times Management | |
| Published 1998/12 US$ 137.50 (B ) |
|
44
|
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders(TRD) |
| Morgan, Adam /Publisher:John Wiley & Sons (T) | |
| Published 1998/12 US$ 29.95 (A )★Stock Title |
|
45
|
Brands and Their Companies : Consumer Products and Their Manufacturers With Addresses and Phone Numbers (18th Ed (2 Vol Set))(TRD) |
| 18th Edition /Publisher:Gale Group | |
| Published 1998/11 US$ 790.00 (D ) |
|
46
|
Omnipowerful Brand : America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom(TRD) |
| Delano, Frank /Publisher:Amacom Book Division | |
| Published 1998/10 US$ 27.95 (A )★Stock Title |
|
47
|
Directory of Consumer Brands and Their Owners 1998 : Latin America(TRD) |
| /Publisher:Euromonitor Pubns Ltd | |
| Published 1998/10 US$ 990.00 (D )★Stock Title |
|
48
|
Directory of Consumer Brands and Their Owners 1998 : Eawtern Europe(TRD) |
| /Publisher:Euromonitor Pubns Ltd | |
| Published 1998/10 US$ 990.00 (D )★Stock Title |
|
49
|
Directory of Consumer Brands and Their Owners 1998 : Asia Pacific(TRD) |
| /Publisher:Euromonitor Pubns Ltd | |
| Published 1998/10 US$ 990.00 (D )★Stock Title |
|
50
|
22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand(TRD) |
| 1 Ed Edition Ries, Al /Ries, Laura /Ries, Laura /Publisher:Harperbusiness | |
| Published 1998/10 US$ 24.00 (A )★Stock Title |
|
51
|
Reconnecting With Customers : Building Brands and Profits in the Relationship Age(TRD) |
| Myers, Jack /Publisher:Spurge Ink! | |
| Published 1998/10 US$ 27.95 (B ) |
|
52
|
Competing on Value : Bridging the Gap Between Brand and Customer Value(TRD) |
| Maklan, Stan /Knox, Simon /Publisher:Financal Times Management | |
| Published 1998/10 US$ 27.95 (A )★Stock Title |
|
53
|
Ad Worlds : Brands, Media, Audiences(TRD) |
| Myers, Greg /Publisher:Edward Arnold | |
| Published 1998/10 US$ 65.00 (D ) |
|
54
|
Ad Worlds : Brands, Media, Audiences(PAP) |
| Myers, Greg /Publisher:Edward Arnold | |
| Published 1998/10 US$ 19.95 (D )★Stock Title |
|
55
|
Branding : Building Your Company's Best Asset(TRD) |
| Farquhar, Peter /Publisher:McGraw-Hill | |
| Published 1998/09 US$ 24.95 (B ) |
|
56
|
Creating Powerful Brands in Consumer, Service and Industrial Markets (Cim Professional)(PAP) |
| 2nd Edition De Chernatony, L. /McDonald, Malcolm H.B. /Chernatony, Leslie De /Publisher:Butterworth-Heinemann (Sd) | |
| Published 1998/09 US$ 37.95 (C ) |
|
57.
|
Power Branding(TRD) |
| Chambers, Ann /Publisher:Pennwell Pub | |
| Published 1998/08 US$ 74.95 (C ) |
|
58
|
Brand Management (The International Library of Management)(TRD) |
| De Chernatony, Leslie (Edt) /Publisher:Dartmouth Pub Co | |
| Published 1998/07 US$ 153.95 (D ) |
|
59
|
Companies and Their Brands : Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce (18th Ed (2 Vol Set))(TRD) |
| 18th Edition /Publisher:Gale Group | |
| Published 1998/06 US$ 515.00 (D ) |
|
60
|
Brand Dynamics : Factors & Trade-Offs Affecting Value Development in Branded Goods & Services(PAP) |
| 1 Ed Edition Linn, Carl Eric / Bergstrom, Alan J. (Edt) /Linn, Carl E. /Publisher:Inst for Brand Leadership | |
| Published 1998/04 US$ 19.95 (D ) |
|
61
|
Send `Em One White Sock : And 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand(TRD) |
| Rapp, Stan /Collins, Thomas L. /Publisher:McGraw-Hill | |
| Published 1998/04 US$ 18.00 (A )★Stock Title |
|
62
|
Brands : The New Wealth Creators(TRD) |
| Hart, Susannah (Edt) /Murphy, John (Edt) /Murphy, John M. (Edt) /Publisher:New York Univ Pr | |
| Published 1998/03 US$ 040.00 (C )★Stock Title |
|
63
|
Directory of Consumer Brands and Their Owners 1998 : Europe(TRD) |
| 3rd Edition /Publisher:Euromonitor Pubns Ltd | |
| Published 1998/01 US$ 990.00 (D ) |
|
64
|
Strategic Brand Management : Building, Measuring, and Managing Brand Equity(TRD) |
| Keller, Kevin Lane /Publisher:Prentice Hall | |
| Published 1998/01 US$ 63.00 (D ) |
|
65
|
Corporate Brand(TRD) |
| Ind, Nicholas /Publisher:New York Univ Pr | |
| Published 1997/09 US$ 35.00 (C ) |
|
66
|
Retail Power Plays : From Trading to Brand Leadership : Strategies for Building Retail Brand Value(TRD) |
| Wileman, Andrew /Jary, Micahel /Jary, Michael /Publisher:New York Univ Pr | |
| Published 1997/09 US$ 42.50 (C ) |
|
67
|
Understanding Brands : By 10 People Who Do(PAP) |
| Reprint Edition Cowley, Don (Edt) /Publisher:Kogan Page Ltd | |
| Published 1997/09 US$ 25.00 (B ) |
|
68
|
Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image(TRD) |
| Schmitt, Bernd /Simonson, Alex /Publisher:Free Pr | |
| Published 1997/08 US$ 030.00 (A )★Stock Title |
|
69
|
Strategic Brand Management : Creating and Sustaining Brand Equity Long Term(PAP) |
| 2nd Edition Kapferer, Jean-Noel /Publisher:Kogan Page Ltd | |
| Published 1997/06 US$ 35.00 (B ) |
|
70
|
Leveraging the Corporate Brand(TRD) |
| Gregory, James R. /Wiechmann, Jack G. /Publisher:Ntc Business Books | |
| Published 1997/05 US$ 44.95 (A )★Stock Title |
|
71
|
World's Greatest Brands(TRD) |
| Kochan, Nick (Edt) /Kochan, Nicholas (Edt) /Interbrand (Firm) (Cor) /Publisher:New York Univ Pr | |
| Published 1997/03 US$ 55.00 (C ) |
|
72
|
Brandmaps : The Competitive Marketing Strategy Game(PAP) |
| 4th Edition Chapman, Randall G. /Publisher:Prentice Hall | |
| Published 1997/03 US$ 56.00 (D )★Stock Title |
|
73
|
Driving Brand Value : Using Intergrated Marketing to Manage Profitable Stakeholder Relationships(TRD) |
| Duncan, Tom /Moriarty, Sandra /Publisher:McGraw-Hill | |
| Published 1997/03 US$ 24.95 (B ) |
|
74
|
Building Brands Directly : Creating Business Value from Customer Relationships(TRD) |
| Pearson, Stewart /Publisher:New York Univ Pr | |
| Published 1996/02 US$ 42.50 (C )★Stock Title |
|
75
|
Power of Industrial Brands : An Effective Route to Competitive Advantage (McGraw-Hill Marketing for Professionals Series)(TRD) |
| Hague, Paul N. /Jackson, Peter /Publisher:McGraw Hill Book Co Ltd | |
| Published 1996/02 Not Avail (C ) |
|
76
|
Building Strong Brands(TRD) |
| Aaker, David A. /Publisher:Free Pr | |
| Published 1995/12 US$ 28.00 (A )★Stock Title |
|
77
|
Getting the Best from Your Brands (Financial Times Management Series)(TRD) |
| Haftke, Paul /Publisher:Financal Times Management | |
| Published 1995/12 US$ 77.50 (B ) |
|
78
|
All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits(TRD) |
| Hallberg, Garth /Publisher:John Wiley & Sons (T) | |
| Published 1995/11 US$ 29.95 (B ) |
|
79
|
Real Power of Brands : Putting Brands to Work in a Changing World(TRD) |
| Crainer, Stuart /Publisher:Financal Times Management | |
| Published 1995/09 US$ 29.95 (B ) |
|
80
|
Building Brand Identity : A Strategy for Success in a Hostile Marketplace(TRD) |
| Upshaw, Lynn B. /Publisher:John Wiley & Sons (T) | |
| Published 1995/06 US$ 34.95 (A )★Stock Title |
|
81
|
Brand Power(TRD) |
| Stobart, Paul (Edt) /Publisher:New York Univ Pr | |
| Published 1994/12 US$ 42.50 (C ) |
|
82
|
Successful Brand Management (Financial Times Management Series)(TRD) |
| Ring, Jim /Publisher:Financal Times Management | |
| Published 1994/09 US$ 77.50 (B ) |
|
83
|
Trade Marketing Strategies : The Parnership Between Manufacturers, Brands and Retailers (The Marketing Series)(PAP) |
| 2nd Edition Randall, Geoffrey /Publisher:Butterworth-Heinemann (Sd) | |
| Published 1994/09 US$ 41.95 (C ) |
|
84
|
Adding Value : Brands and Marketing in Food and Drink (Comparative and International Business : Modern Histories)(TRD) |
| Jones, Geoffrey /Morgan, Nicholas J. (Edt) /Publisher:Routledge | |
| Published 1994/05 US$ 79.95 (C ) |
|
85
|
Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity(TRD) |
| Kapferer, Jean-Noel /Publisher:Free Pr | |
| Published 1994/03 US$ 29.95 (C )★Stock Title |
|
86
|
Branding in Action : Cases and Strategies for Profitable Brand Management (The McGraw-Hill Marketing for Professionals)(TRD) |
| Hankinson, Graham /Cowking, Philippa /Publisher:McGraw Hill Book Co Ltd | |
| Published 1993/09 Not Avail (C ) |
|
87
|
Beyond Branding : How Savvy Marketers Build Brand Equity to Create Products and Open New Markets(TRD) |
| Marconi, Joe /Publisher:Probus Pub Co | |
| Published 1993/08 US$ 32.50 (B ) |
|
88
|
Brand Marketing : Building Winning Brand Strategies That Deliver Value and Customer Satisfaction(TRD) |
| Weilbacher, William M. /Publisher:Ntc Pub Group | |
| Published 1993/04 US$ 39.95 (B ) |
|
89
|
Private Label Marketing in the 1990s : The Evolution of Price Labels into Global Brands(TRD) |
| Fitzell, Philip /Publisher:Global Book Productions | |
| Published 1993/03 US$ 49.95 (D )★Stock Title |
|
90
|
Handbook of Brand Management (The Economist Books)(TRD) |
| Arnold, David /Publisher:Perseus Books | |
| Published 1993/03 US$ 35.00 (B ) |
|
91
|
Brands : A Marketing Game(PAP) |
| Chapman, Randall G. /Publisher:Prentice Hall | |
| Published 1992/10 US$ 27.90 (D ) |
|
92
|
Economics of Quality, Grades and Brands(PAP) |
| Bowbrick, Peter /Publisher:Routledge (Import) | |
| Published 1992/09 US$ 17.95 (C ) |
|
93
|
Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets (Bh Marketing Series)(PAP) |
| De Chernatony, Leslie /McDonald,Malcolm H.B. /Publisher:Butterworth-Heinemann (Sd) | |
| Published 1992/09 US$ 39.95 (C ) |
|
94
|
Brandmaps : The Competitive Marketing Strategy Game(PAP) |
| 2Nd/Rev Edition Chapman, Randall G. /Publisher:Prentice Hall (Sd) | |
| Published 1992/06 US$ 33.33 (C ) |
|
95
|
World's Greatest Brands : An International Review(TRD) |
| Interbrand /Publisher:John Wiley & Sons (T) | |
| Published 1992/03 US$ 49.95 (B ) |
|
96
|
World Class Brands(PAP) |
| MacRae, Chris /Publisher:Addison-Wesley Pub Co (Sd) | |
| Published 1991/08 US$ 36.56 (C ) |
|
97
|
New Gold Rush : Brand Equity and Product Positioning for the 90's and Beyond(TRD) |
| Landis, Steve /Publisher:Sutter Mill Pub | |
| Published 1991/06 US$ 19.95 (D ) |
|
98
|
Managing Brand Equity : Capitalizing on the Value of a Brand Name(TRD) |
| Aaker, David A. /Publisher:Free Pr | |
| Published 1991/06 US$ 35.00 (C )★Stock Title |
|
99
|
How to Protect Your Business, Professional, and Brand Names(TRD) |
| Weinstein, David A. /Publisher:John Wiley & Sons (Sd) | |
| Published 1990/11 US$ 45.00 (C ) |
|
100
|
Ready, Aim, Hired : Developing Your Brand Name Resume(PAP) |
| Karson, Allan /Publisher:Irwin Professional Pub | |
| Published 1990/09 US$ 15.00 (B ) |
|
101
|
Brand Strategy(TRD) |
| Murphy, John M. /Publisher:Prentice Hall (Sd) | |
| Published 1990/09 US$ 85.00 (C ) |
|
102
|
Brandon Guide to Custom Processing and Packaging Services(PAP) |
| Brandon Associates Editorial Staff /Publisher:Brandon Assocs | |
| Published 1990/03 US$ 150.00 (C ) |
|
103
|
Romancing the Brand : The Power of Advertising and How to Use It(TRD) |
| Martin, David N. /Publisher:Amacom Book Division | |
| Published 1989/04 US$ 19.95 (B ) |
|
104
|
Does It Pay to Advertise? : Cases Illustrating Successful Brand Advertising(TRD) |
| Jones, John Philip /Publisher:Lexington Books | |
| Published 1989/03 US$ 49.95 (C ) |
|
105
|
Branding : A Key Marketing Tool(TRD) |
| Murphy, John M. (Edt) /Publisher:McGraw-Hill | |
| Published 1987/11 US$ 24.95 (B ) |
|
106
|
Prophets of Regulation : Charles Francis Adams, Louis D. Brandeis, James M. Landis and Alfred E. Kahn(PAP) |
| Reprint Edition McCraw, Thomas /Publisher:Harvard Univ Pr | |
| Published 1986/10 US$ 17.00 (D ) |
|
107
|
Prophets of Regulation : Charles Francis Adams, Louis D. Brandeis, James M. Landis, Alfred E. Kahn(TRD) |
| McCraw, Thomas /Publisher:Belknap Pr | |
| Published 1984/09 US$ 37.95 (D ) |